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IN THIS ISSUE:
>Fight Blind Mice: Raise Your Banner Ad
>Never Be the Dirty Word-- Email, Don't SPAM
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| Fight Blind Mice: Raise Your Banner Ad |
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By: Orhan Mc Millan |
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| SEALY FALGOUST REAL ESTATE L.L.C. is committed to providing outstanding commercial real estate brokerage and investment services to clients using its resources of experience, expertise, knowledge and teamwork. Our highly trained, motivated team contributes specific knowledge of the real estate market, solutions to problems, and available opportunities to our clients and customers. Our combined leadership in marketing, property analysis and brokerage has been reflected in outstanding company growth and leadership in the commercial real estate brokerage field. |
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Banner ads crave the click of a mouse. Catch a mouse click, catch the human who clicks the mouse and lead them all the way home to your website. The online human of today is smarter than ever, so you have to build a better mousetrap. If you want your banner ad to win the war for attention, follow this simple strategy.
Plan of Action
- Step 1. Use Bait
Humans are tired of the same old games of cat and mouse. The mouse has caught on. Try luring the humans to your homepage with banner ads that pique their curiosity or grab their attention. Be innovative, not just flashy and animated. Catch the eyes and mind. Work with your web designer to create effective, inventive banner ads that will intrigue the human with a hand on the mouse. Remember, curiosity killed the cat giving the mouse the freedom to roam your homepage.
- Step 2. See the Whites of Their Eyes
Open their eyes. Make them see your business as the power it is. Gain their respect as well as their attention, so they stick around long enough for you to win them over. Your website was designed to reflect the quality of your business. Make sure your banner ads are as professional as your website, so you 're always sending out the right signals. Your web designer can help you develop a smart, powerful banner ad to compliment your site that gets all eyes on you.
- Step 3. Get Them Where They Go
Target those sites likely to be visited by people who would really appreciate and use your site, then place your banner ads there. Lay your traps where they will catch the right kind of mouse. Eye catching banner ads catch eyes. Place your banners on the most relevant sites and you will encounter the eyes you want. Catching eyes and clicks will have more impact if the clicks are converted to sales, so set your sites on spots where the people you want to know visit.
- Step 4. Give Them What They Want
You know what people who use your site want, so design your banner ad to answer those wants. Make your banner ad a tasty first bite off your website, so people arrive at your homepage hungry for more. Remember good chefs know, a first bite should be simple and strong with a distinct flavor all your own. With help of you web designer, find the one element from your site that would make a great hook and create around it. Make your banner ad a unique morsel no mouse could resist.
- Step 5. Be Patient
Mice will eat almost anything, and learn quickly what doesn’t taste good. A banner ad is a mouse trap that, if designed well, will catch a large number of mouse clicks. But any banner ad, no matter how well it is designed, will catch more eyes than it does clicks. So, recognize banner ads for what they truly are-- brand building. More people will see your banner ad, than click on it, so develop one that simply and effectively reinforces your brand name. Wait to win the war and worry less about the battle. If you want to make the best use of your ad space, brand their eyes with your banner ad.
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LOUISIANA SCHOLARS is a simple, low-cost, high-impact strategy that motivates students to complete rigorous high school courses that prepare them for college and careers. Students become Louisiana Scholars by successfully completing a specific sequence of academic courses in math, lab sciences, English, foreign language, and social studies. Research has demonstrated that success after high school, whether it's in college or the workplace, is strongly linked to the types of courses students take in high school.
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www.louisianascholars.org |
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Banner ads are still around because banner ads work. A mouse gets curious, goes exploring for something to catch its eye, then--click-- you’ve got them right there in the home you built for them. Build your banner ads as an extension of your site, and you will build your brand as well as your business. Catch their eye, catch their curiosity, catch their click, catch their company. Raise your banner ad and make them see.
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| Never Be the Dirty Word-- Email, Don't SPAM |
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| By: Orhan Mc Millan |
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| CLIENT |
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| BATON ROUGE CONCIERGE SERVICES specializes in full service event planning of every description. Our specialty is in providing every detail for THE most fun, the most memorable, and the most authentic Louisiana parties! |
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Want to make friends and influence people with your online marketing campaign? Then remember what your mother said about being a good friend, and avoid being that dirty word of the internet, SPAM. The tools may have changed, but the good old fashioned rules for making friends have stayed the same. Email marketing reaches out to new acquaintances and keeps you connected with long time associates. The rules you follow for developing, composing, and distributing email marketing are just like the ones you remember from etiquette lessons. Turns out mother was right, good manners make a difference, so do the right thing and keep your emails clean. Make these seven rules your guide for proper email marketing.
- Rule One. Only Stay if Welcome
No one wants to be where they are not wanted, and no good can come from being in the wrong place, ever. Don't force yourself in, no one likes a crasher. Make sure you invite people to subscribe to your mailing list services, instead of pushing mail onto them. Ask their permission using an opt-in service. Be polite and follow-up with an email confirmation, a "double opt-in", so you are sure you're only reaching out to people who want to hear from you. You should also ask to be added to a new-comer's address book or be listed as a safe sender. Be respectful and you'll get respect.
- Rule Two. Get Off to a Good Start
First impressions matter. Most people opt out of mailing lists after two months, so you have to win them over from the outset. Start by being honest and looking professional. Work with your web designer to create a format for your emails that is tailored to your needs and reflects the image your business presents. Develop a welcome email for new-comers that can be personalized, introducing your business while outlining what they can expect from your mailing list services. Be forthcoming, tell them what kinds of communications they will receive and how often. And most importantly, tell them what's in it for them. Include a new-comer's special in the initial email to welcome them to your circle of friends.
- Rule Three. Use the Personal Touch
We all want to be where everybody knows our name, feeling liked and known well by our friends. A good friend pays attention to our likes and interests, knows when to write, knows your birthday. Your web designer can help you develop personalized subject lines for your email marketing, and work with you to create automatic, timed emails and follow-up emails that are tailored to respondents. Have special offers and products or services follow your subscriber's interests, so you are always staying in touch, offering exactly what they want when they need it like a good friend would.
- Rule Four. Be Invaluable
A good friend is always of use. Be one of those weekly or monthly connections we can't live without. Make your email content highly relevant to those who receive it, and work to ensure the quality of your content. Provide useful information and timely products or services to stay current. You mind your business and know what's important for people to know. You also know what they want to know, so share what you know. Use your email marketing campaign to keep your subscribers in the loop. And keep your loop the loop to loop.
- Rule Five. Mind Your Language
Friendly, natural communication is always best. The best way to avoid being labeled dirty and spammy is to avoid using the words they usually use. Stay with the language of your business, and work with your web designer to clear all of your content using a content checker. Keep your emails professional and on topic. Refrain from using all capital letters, and from the excessive use of the exclamation point. That means mind your tongue and KEEP YOUR TONE DOWN!!!
- Rule Six. Be Prompt
Good manners are always timely. Respond to subscribers' wishes in a timely fashion. This means removing unsubscribers immediately and without hassle, as well as responding to complaints promptly and pleasantly. You also want to make sure you are easy to get in touch with, proving an email and physical address where subscribers may contact you. Have your web designer develop a method of editing subscribers' personal information, so a subscriber can access his or her listing and make changes quickly and easily. People respond to those who respond to them. Be attentive, be punctual, and stay in touch.
- Rule Seven. Respect Your Boundaries
A good friend knows when something is wrong and fixes it. When running an email marketing campaign, you should always stay informed about the success of the campaign, monitoring delivery percentages, response percentages, subscriber response to format, content, design. There are programs your web designer can use to track your campaign, so your email marketing is always welcome wherever it goes. You may also want to consider developing a welcome survey to help you understand new subscribers and tailor email marketing to them. And remember, a good friend listens to others, so read subscribers responses and complaints and respect them.
| CLIENT |
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CLIENT: Parkview Baptist Church
PROJECT: Logo Redesign
The staff of Dezins is proud to have produced the new logo for Parkview Baptist Church.
The Dezins' staff worked closely with the church staff in learning about the vision and purpose for the new logo.
The church staff desired a logo that represented the modern philosophies and practices the church have put into action.
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You always knew manners mattered, and in the electronic age those that respect the etiquette of old get ahead. Online, proper email marketing is a must or you might just be labeled SPAM, that dirty word no one wants to hear. You know the proper manner of marketing online. You know the rules. Mind your manners and you'll be everybody's friend.
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