dezinSOURCE is a  Free E-zine Compliments Of Dezins - Web and Multi-Media Marketing dezinSOURCE is a  Free E-zine Compliments Of Dezins - Web and Multi-Media Marketing
Compliments Of Dezins - Web and Multi-Media Marketing
View the archives of our past articles Subscribe to our free e-zine, dezinSOURCE Contact us About us Advertise with us Go to the current issue
VOL. 5, ISSUE 2
IN THIS ISSUE
>
>
ADVERTISEMENT
STOP SPAM FROM YOUR ONLINE FORMS

By adding a simple Captcha feature to your online forms, you can stop spammers from attacking your online forms.

For detail and pricing, please contact Dezins.


CASCADING STYLE SHEETS AND ADVANCED WEB AUTHORING Orhan Mc Millan of Dezins recently completed the Mastering Web Design / Advanced Web Authoring class at Louisiana State University.

Recently the World Wide Web Consortium (www.w3.org) developers of specifications, guidelines, software and tools for the web, implemented the standard that websites be developed using CSS 2.1.

By using this new format, presentation style and content are separated thus simplifying authoring and more control over site maintenance. Another great advantage of this new format allows websites to be more versatile in their media browsers including mobile, handheld and multi-media devices.



THANK YOU FOR YOUR DONATIONS Each month, Dezins takes $1 of every clients hosting fee and donates it to the organization, Keep A Child Alive. Keep A Child Alive, (www.keepachildalive.org) provides life-saving medication, support, and orphan care to the estimated 15 million children in Africa ravaged by the AIDS pandemic.

Dezins is happy to report the 2008 first quarter donation of $234.00.

Dezin clients are also given the option to match / exceed the donation. Below is a list of these clients:

Thank you to all our clients. If you would like to join in our efforts, please contact Dezins.


DEZINS ARTICLES NOW ON ASCENSION MAGAZINE WEBSITE You can now find dezinSOURCE articles on the website for Ascension Magazine. www.ascensionmagazine.net


SUPPORTING THE BURMA HUMANITARIAN MISSION Dezins recently made a donation to the Burma Humanitarian Mission.

Burma is a country composed of diverse peoples and cultures struggling for freedom from a brutal military junta.

The Burmese people suffer some of the very worst living condition and as a result of their government's oppresion, Burma is ranked as 190 of 191 surveyed nations in terms of its ability to care for the medical and health needs of its population.
Between 1 million and 2 million people have fled their homes and now hide in the Burmese jungles or exist in refugee camps inside Thailand.

BHM is dedicated to providing immediate humanitarian medical assistance to the Karen tribes in eastern Burma and the camps.

Learn more about the Burma Humanitarian Mission at www.burmamission.org.




GOOGLE ANALYTICS Dezins recently completed installation of Google Analytics on all web client domains. Google Analytics provides one of the most powerful, comprehensive and accurate web traffic monitoring softwares available. In the next few weeks, the staff will be contacting the web clients with information about accessing this new tool.


GET YOUR GRAPEVINE GIFT CERTIFICATES ONLINE

You can now order gift certificates online to one of the best restaurants around. The Grapevine Cafe and Gallery, in Donaldsonville, Louisiana, is an amazing experience in itself. Delicious food, beautiful surroundings and gorgeous artwork are but a few of the highlights. AND NOW you can share the experience for birthdays, anniversaires, employee gifts, or no occasion at all by ordering your gift certificates securely online. grapevinecafeandgallery.com

 



ARC SPECIALTY SERVICES BROCHURE
The Dezins staff recently completed a dynamic sales brochure for ARC Specialty Services in St. Amant, Louisiana.

The oversized trifold brochure is 25.5" wide and 11" high. Full color printing on both sides on heavy 120# gloss cover stock create an impressive sales brochure to be used in promotion of the company's services. Click here to download a low resolution pdf file of the brochure.


VIRTUAL ASSISTANT NEEDED Cathy Griffin of Baton Rouge Concierge is looking for a virtual assistant that can assist with email newsletters. In addition, experience creating MySpace accounts would be beneficial. If you or someone you know is interested in learning more, please contact Cathy email or by phone at (225) 266-9125.



BATON ROUGE BLUES FOUNDATION presents The Slim Harpo Awards 7:30p at Holiday Inn Executive Center Cypress Room 2008 recipents are: LEGEND - Silas Hogan; PIONEER(S) - Marcia Ball & Lil Ray Neal; AMBASSADOR - Nick Spitzer Music by: One Mo Time featuring Floyd Patterson & surprise guests. Tickets available by clicking here or by visiting www.brbluesfoundation.org.

Maximize Your Marketing Online

By: Orhan Mc Millan
NEW CLIENT
STARLITE ESPRESSO CAFE - CELEBRATING 10 YEARS “It's hard to believe what can happen in ten years, remarks Richard Shackelford about the success of the well-known and beloved Starlite Espresso Café in Gonzales, Louisiana, which he and his wife, Libby, opened ten years ago.  We are celebrating the 10 year anniversary with a new website, updated newsletter, online coupons and recipes and much more.

Internet marketing is changing rapidly as more people move online and technological innovations are made. Internet users now demand relevant, attractive advertising that is non-intrusive. Marketing online allows your business to reach a large number of people in many different ways. With a few simple steps, your company can reach more people and impress every visitor to your website, driving your business to succeed.

REACH MORE PEOPLE

Video Marketing. As high speed internet connections become available to more people, streaming video is quickly becoming the online marketing format of the future. By conveying more information than text or still photos, video engages viewers immediately so your business gets the attention it deserves.

Web Widget Marketing.
A great way to build your brand, Widgets are small applets embedded in HTML that offer samples of your site content outside of your primary site. Frequently found now in blogs, Widgets allow businesses to introduce products and services to interested audiences.

Article Marketing. One of the best ways to promote your business, regularly publishing original articles keeps your customers in touch and informed. By submitting articles to article directories, content publishers, and announcement lists and content syndication (RSS feeds), your company gains exposure while increasing traffic to your site through incoming links.

Pay-Per-Click Marketing. Great for companies that are not yet well ranked on search engines, pay-per-click advertising allows you to leverage search engine traffic. Bidding for keywords related to your products or services, you not only stay within budget but learn which keywords generate the most traffic.

Email Marketing. An excellent form of targeted advertising, email marketing engages customers with relevant communications that keep people informed. A well designed email marketing campaign will help you stay connected to your customers, while expanding your client base.

NEW CLIENT
ESTHETIC ASSOCIATES, a team of professionals led by Dr. Tyler Lasseigne, offers a wide variety of cosmetic enhancement options suitable for your individual needs. They are excited to show you the many ways they can improve the beauty of your smile. Esthetic Associates separates themselves from the average dental office by combining cutting-edge technology with the latest techniques in developing the smile you’ve always wanted.

www.estheticassociates.com

IMPRESS MORE VISITORS

Mobile Media Marketing. One of the fastest growing trends, mobile media marketing allows your website to be easily accessed by mobile devices. As new technologies offer customers internet access while on the go, make sure your business can be reached anytime anywhere.

Company Blogs. Show customers the personal face of your company by creating a business blog. The personality of your company will help develop a connection with customers, and give people insight into the nature and usefulness of your business.

Optimizing Content. One of the most basic ways to ensure you generate the traffic your site deserves, optimizing content should be part of your regular site upkeep. Designed to keep your content easily read by people as well as search engines, relevant content guarantees your site remains well ranked and visited frequently.

Developing Content. Stay current, relevant, and in touch with your customers by updating your site content often. Every online business should have a strategy in place for developing content regularly. The more fresh content your site provides, the more frequently visitors will return to your site.

In today's fast-paced online world, Internet Marketing is the best way to reach potential customers and expand your business. A variety of options and new technology allow you to generate attention and engage customers online, expanding your business in the right directions. Talk with your marketing and online media representatives about steps you can take to maximize your marketing online.






SHRIMP STEW LUNCH BENEFITING THE MARCH OF DIMES

sponsored by GSA Consulting Engineers.

WHEN: Friday, March 14, 2008; 11:00 am - 1:00 pm
COST: $7.00
MENU:

  • Shrimp Stew
  • Potato Salad
  • Bread
  • Dessert

PLACE YOUR ORDER BY:

  • Phone: (225) 644-5523 ext. 226 (Aleaha Morgan)
  • Fax: (225) 644-8438; Click to download order form.
  • Email: Click here and please include name, phone number and number of plates desired.

ORDER DETAILS: Please place orders by Tuesday, March 11. Delivery available for orders of 10 or more.

 


Web Video Advertising: Lights, Camera, Get in the Action

By: Orhan Mc Millan
NEW CLIENT
CONTROLLED MAINTENANCE INCORPORATED'S primary objectives are to provide the petrochemical industry within the continental United States with cost-effective services that:

Protect chemical process plants from the corrosive effects of acids, chemicals and extreme temperatures; Prevent thermal corrosion in burning units through the design and installation of insulation systems that provide cost efficiency in the consumption of fuels; and Achieve maximum production by minimizing plant downtime due to maintenance.

As internet connections become faster and production technology becomes more affordable, online videos are quickly becoming a popular form of advertising on the web. Because web-videos can be broadcast rather inexpensively, it is worthwhile to invest in production quality. At a time when amateur videos are flooding the internet, creating a professional web-video with all the key elements is more important than ever.

Narrative. Web-video allows your business to tell its story effectively and emphatically. The script of your video should be short and simple. Web-video is an opportunity to imprint your brand in the minds of customers, so make sure your ad is memorable. A good web-video will define your business and make it stand out from the competition. Because the narrative of you video is so important to the success of your ad, be sure to work with a marketing company that employs professionals writers.

Visual Effects. Moving pictures convey large amounts of information, far more than text or still photographs alone. The images and actions you use in your web-video impact viewers in obvious and much more subtle ways. As a result, working with professional actors who have camera experience is very important. The small screen catches even the smallest gesture and facial expression, so use an spokesperson with a "cool" personality-- one that appears calm, confident, and personable.

Sound Effects. The audio of a web-video includes three elements: the on-screen actors voices, the voice-over voice, and any music or sound effects that have been added.

NEW CLIENT
LOUISIANA RESTAURANT ASSOCIATION - BATON ROUGE CHAPTER The Baton Rouge Chapter of the LRA has over 450 members. They have monthly membership meetings that offer a great opportunity to build relationships with others in the food service industry. Membership is not limited to those in the restaurant business and offers numerous valuable benefits including worker's compensation, legal services, credit card and payroll processing, and more.

www.batonrougelra.com

Voices. When producing a video, it is important to employ voices that sound clear and familiar. It is the job of the human voice in a video to provide focus and emphasis, while sounding articulate. You can also make the most of the language in your video by using rhetorical devices like embedded rhyme and repetition for further impact. A professional writer will help you find the perfect words to express your business message.

Music. By creating a mood and reinforcing the action, music is one of the most important elements of your web-video. The background music will provide viewers with audio clues about the action on the screen. An essential part of developing a desired emotional response, your music selection can make all the difference in a web-video.

Web-video advertisements are a great new easy way to grab people's attention online, but creating high-quality, effective videos is not as easy. To make the most of this new technology, work with your marketing representatives to develop a smart, catchy video that online users will remember and pass on to friends. With a little time and effort, your company could be the talk of the web.




This site is a service of Dezins
© 2005 - 2008 Dezins - Web and Multi-Media Marketing