New Year. Better You. Better Website Too.

By: Orhan Mc Millan

Like building a better you, building a better business takes resolve. This year, resolve to improve your business by improving your website. Here are a few easy ways to enhance your business online and your life in 2008.

BE OF MORE USE.
Increase your usefulness: Become a resource for potential customers by adding a Download page to your website which allows people to get documents and media they need directly from you. Also, consider creating a FAQ page for your website to answer all those frequently asked questions, saving you and you customers time and trouble.

BE HEALTHY.
The Perfect Size: Make sure your website is the size that's right for you. A good website will be large enough to contain all relevant content, but not so big visitors get lost or find themselves sifting through lots of text for the information they need.
Stay Trim: Edit your web content to ensure everything on your site is relevant and genuinely useful to customers.
Stay Focused: Update meta tags to reduce excessive use of keywords and avoid search engine penalties.

CLEAN HOUSE.
Fix It Up: Remove any broken or non-relevant links from your site, so your customers get where you mean them to go.
Keep It Up: Take a moment to review your HTML, making sure it is properly formed so your site runs smoothly with any browser.

GET A MAKEOVER.
Look Great Fast: Optimize your graphics so images load quickly and look amazing. The faster your graphics load, the more site traffic you keep.
Accessorize: Add quality inbound links embedded in paragraphs to your site so relevant traffic on your site increases.

ORGANIZE.
Automate: Use templates or server-side includes to make maintenance easier and more cost-effective.
Update: Make sure your copyright notice is current so your site appears fresh and up-to-date.

Becoming who you imagine you might be takes some resolve, but becoming the business you should be is easy. Take time now to make these simple changes and make doing business online the best it could be all year long.

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