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Submitted by: T. Lambert.
This is a list of words and phrases in your website. People type these word into the search engine to find your site.
These words are highly relevant to the content of your web pages. To achieve a high search engine placement for a relevant search, a website must contain the appropriate location and amount of keywords or phrases related to the search terms used.
This is a critical part of the search engine optimisation for any website.
Keywords are one part of getting your site indexed and placed in the various search engines.
They appear in the HTML code of your website. When your site is found by a search engine, it "reads" through your keywords and then "reads" through the content on your site to find matches.The more matches found the more "points" you get from the search engines and thus the better placement you are given in the rankings of that particular search engine.
For example: You have a website that sells flowers in Baton Rouge, Louisiana. A potential customer goes to Google and they type in "Corsages Baton Rouge Louisiana."
Because of the words "Baton Rouge Louisiana Corsages" being listed in your keywords and in the body text of your website, you have a good chance of being one of the results listed by Google.
Please note that this is not the only factor involved in search engine placement but it is an important part. If you are interested in finding out what your keywords are and how they relate to your site, contact your webmaster for details.
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Submitted by: A. Conrad
The answer to this question is quite simple... You want to keep your site fresh and new looking. Yes your new visitors will think the site is current and new but what about your return visitors... that is what is also important.
You want your customers to return to your site to see what is new with you and your products/services and if they return and the information and pictures are exactly the same, they will begin to question the value of your products or services.
Think about your favorite retail store... how would you feel if everytime you went back to the store, they had the same exact, unchanged display?
If you haven’t done it in the last six months, go through every page on your site to look for outdated information. Consider your customer’s buying cycle. For example, if most customers come to the site monthly to make a purchase, consider updating content on your most trafficed areas monthly.
If you have areas for event calendars and press releases, make sure the information is updated often and shows that your company is constantly evolving and doing something new.
It doesn't have to be a site overhaul. It is amazing what a few pictures and a little bit of text rewording can do for a site.
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Submitted by: Veronique Gipson
When it comes to print advertisements do your best to follow the rule “less is more.” How many times have we come across an ad that was so jumbled and full of information that we simply moved on to the next ad?
USE THE SPACE CREATIVELY Some of the most powerful space in an advertisement is the negative space or the space that does not contain information. It is the space that allows the reader to absorb the contents of your entire ad. So, for example, if you have four paragraphs of text, try creating a 3 – 5 word description for each paragraph. Put the description in all capitals and make the font bold. Then in a smaller font, same type style put the rest of your information. Use a simple and easily readable font style and leave a line or two of space between each paragraph.
USE BLOCKS Sometimes by simply blocking text with a square border can ease in the visual absorption of information. Remember to keep your border thin and allow as much breathing room as possible on the outside and inside of your box. Similarly, you can use backgrounds of solid shades to also achieve this effect.
JUST CUT IT OUT Always remember that the more ad copy you can get rid of the better your results so don’t hesitate to delete words.
DO I HAVE YOUR ATTENTION The main objective of ALL print advertisements is to get the attention of the potential customer. You want to spark their interest in your message and then to contact you for more information. If necessary you can put the basic essentials in your print ad and then when the customer calls you for more information you can have a full sheet of all the information regarding the product. With email and fax at most everyone’s fingertips, you can easily get more information to the interested party.
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The Internet began as a computer network of ARPA (ARPAnet) that linked computer networks at several universities and research laboratories in the United States. The World Wide Web was developed in 1989 by English computer scientist Timothy Berners-Lee for the European Organization for Nuclear Research (CERN).
"The DESIGN of Internet was done in 1973 and published in 1974. There ensued about 10 years of hard work, resulting in the roll out of Internet in 1983. Prior to that, a number of demonstrations were made of the technology - such as the first three-network interconnection demonstrated in November 1977 linking SATNET, PRNET and ARPANET in a path leading from Menlo Park, CA to University College London and back to USC/ISI in Marina del Rey, CA." . - Vinton Cerf explains the timing:
Internet, interconnection of computer networks that enables connected machines to communicate directly. The term popularly refers to a particular global interconnection of government, education, and business computer networks that is available to the public. There are also smaller internets, usually for the private use of a single organization, called intranets.
Internet technology is a primitive precursor of the Information Superhighway, a theoretical goal of computer communications to provide schools, libraries, businesses, and homes universal access to quality information that will educate, inform, and entertain. In early 1996, the Internet interconnected more than 25 million computers in over 180 countries and continues to grow at a dramatic rate.
How Internets Work
Internets are formed by connecting local networks through special computers in each network known as gateways. Gateway interconnections are made through various communication paths, including telephone lines, optical fibers, and radio links. Additional networks can be added by linking to new gateways. Information to be delivered to a remote machine is tagged with the computerized address of that particular machine.
Different types of addressing formats are used by the various services provided by internets (see Internet address). One format is known as dotted decimal, for example: 123.45.67.89. Another format describes the name of the destination computer and other routing information, such as "machine.dept.univ.edu." The suffix at the end of the internet address designates the type of organization that owns the particular computer network, for example, educational institutions (.edu), military locations (.mil), government offices (.gov), and non-profit organizations (.org). Networks outside the United States use suffixes that indicate the country, for example (.ca) for Canada.
Once addressed, the information leaves its home network through a gateway. It is routed from gateway to gateway until it reaches the local network containing the destination machine. Internets have no central control, that is, no single computer directs the flow of information. This differentiates internets from other types of online computer services, such as CompuServe, America Online, and the Microsoft Network.
The Internet Protocol
The Internet Protocol is the basic software used to control an internet. This protocol specifies how gateway machines route information from the sending computer to the recipient computer. Another protocol, Transmission Control Protocol, checks whether the information has arrived at the destination computer and, if not, causes the information to be resent.
Even though computer interaction is in its infancy, it has dramatically changed our world, bridging the barriers of time and distance, allowing people to share information and work together. Evolution toward the Information Superhighway will continue at an accelerating rate. Available content will grow rapidly, making it easier to find any information on the Internet. New applications will provide secure business transactions and new opportunities for commerce. New technologies will increase the speed of information transfer, allowing direct transfer of entertainment-on-demand. Broadcast television may be replaced by unicast, in which each home receives a signal especially tailored for what its residents want to see when they want to see it.
